75% Off!

As I sit here and post, we are marking down the sale goods to 75% off! We have a super selection of denim, sized 25-32, from Joe's, Paige, and Hudson. Michael Stars tanks and tees, dresses by Rachel Pally, Plenty, and Meghan Fabulous to name a few, summer sandals, wedges, and thongs from Seychelles, Jeffrey Campbell, and Dolce Vita, and much, much more are now, like, practically free! Come snatch up some bargains before we're wiped out...And show your spending smarts and your style savvy with ca$h to spare!

The List

Shop Across Texas has published their list of the top 45 stores in Texas and 5 of them are located in Fredericksburg - that's more stores per capita than any town in Texas! So it's not surprising that Fredericksburg also won the award for Best Retail in a Small Town. We're flattered to be included in such a fine group of retailers. Be sure to visit the site and see who else made the cut.

Prices Have Dropped!

Spring and Summer merchandise is now 25-40% off! Don't miss out on the great deals we have to offer. Seldomly discounted goods, like jewelry and jeans are even on sale. Stock up before the new season begins.

Meet Jessica

There's a fresh face at Root. Jessica Hernandez just moved to Fredericksburg from San Antonio, along with her family, and is the newest member of the staff. She is friendly, knowledgeable, honest, fashionable, warm, and helpful. Could we ask for anything more? I think not! Come in as soon as you get a chance, and say "hello!"

Summer Soiree & Fashion Show

If you didn't make it to our Summer Soiree and Fashion Show, then you're going to want to kick yourself when you see what you missed. The event was a smash! We paired up with our neighbor, Beulah's, and hosted a runway show and after-party for our favorite customers and fashion-minded friends. The evening started across the street with mingling and groovy tunes. Models strutted down the catwalk in colorful vignettes, and entertained our guests with grace, style, and pint-sized cuteness. After the show, we opened our doors for discounted shopping, retro refreshments (wine-spritzers) and to-die-for desserts (iced Zingers and bite-sized brownies.) Local designers attended, offering jewelry, slip dresses, scarf tops, and one-of-a-kind finds.

{All of these photos were taken by Jennifer Lankford of Portraits By Jenn, and are available for purchase on her website Portraitsbyjenn.com.}