Summer Denim

New from Joe's...light weight denim...so soft, you'll live in them all summer long!

Available in our 3 top selling styles:



The Muse - for the woman with a certain haute sophistication. A flattering, higher waisted fit and a boot cut. Think of Marlene Dietrich. It's no wonder that Hollywood glamour has stood the test of time.



The Rocker - for the sinewy female with elusive allure. Whether you're a rock star or just dating one, this is fashion's answer to authentic rock 'n roll style. Cut to fit straight across the hips, fitted through the thighs and knees, with a flared leg opening.



The Provocateur - for the petite figure. This silhouette has a shorter inseam and a higher knee break to elongate the leg. It's no wonder then, a trim in figure girl, in great fitting pair of jeans, has the ability to captivate the world.

Hanky Panky

Come stock up on the world's best thongs! Low-Rise, Original, and Boy Shorts have been restocked! How about giving a week's worth of undies to your favorite girly grad? Buy 7 and we'll take 10% off!

Liquid and Envi Arrivals

Liquid and Envi are two sister labels we've recently added to the Root mix. They both offer a lot of easy jersey and rich silks in bold, colorful prints. These new pieces are perfect for the sunny season and the many social occasions filling up your calendar.

Colorful Toys

We've recently updated our selection of Toy Watches and are now restocked in the Plasteramic and Heavy Metal collections. I can't stop oohing and aahing over all the color! The spring/summer palette is amazing! From sporty to luxe, there is a style and a color for everyone. That means YOU and ME. My eyes are on the Glow Green one.

Va Va Voom!

Check out this richly embroidered and subtly sexy mini by Va Va, the sister company to Voom. It sure looks great with these turquoise Swedish Hasbeens...but then what doesn't?

To Belt or Not To Belt?

That's the only question. Belted dresses are a big fashion DO this season! And these pieces from Roberta Coletti are body-skimming, yet blousy enough to go either way, plus you get two stylish looks out of just one quality piece. In this economic climate, versatility is your best friend. Roberta Coletti is a fresh, new label, specializing in printed silks and lightweight jersey knits in beautiful, saturated color. We just received our second shipment and are getting a fantastic reaction to her figure-flattering bodies, unique prints, and right-on price points. By the way, a bunch of Kim White belts arrived today as well. How convenient is that? As always, give us a call for more details.

And another thing...We're so excited to have Caitlan back from A&M for summer vacation! She sweetly obliged as my model du jour.

We Need Your Vote!

It's that time again! ShopAcrossTexas.com is putting together their annual list of the Best Shops in Texas. Help us maintain our standing as one of them by clicking on the link above and casting your vote.

Texas Monthly - May Issue

The kind folks at Texas Monthly have given us props, and we're so flattered! They devoted a couple of their coveted editorial pages to the shops of East Main Street, listed their top 8 picks and included a shopping guide. Click on the individual pages above for a close up.

Not mentioned this time, but definitely not to be missed is our very own Roadrunner Inn, which sits up above Root and Beulah's. Summer weekends are filling up fast, so plan your shopping get-a-way and book some YOU time!

New Take on an Old Fave

Rosebud Perfume Company just came out with their ever-popular salve, in a tube! How clever are they? Application has never been easier! We still love the old-fashioned tins, though, and have restocked them in the Original Salve as well as all of the company's best balms: Mocha Rose, Minted Rose, and Strawberry.

For those of you that have never had the pleasure of using Rosebud Salve, you must run out and try it. Formulated in Maryland, in 1892, and still going strong, this stuff not only feels and smells delightful, but can be used for a multitude of beauty dilemmas (lackluster lips, chapped skin, diaper rash, blemishes, rough cuticles, unruly eyebrows, etc.) It has regained popularity in the last decade as countless beauty editors and gurus have deemed it the one item they never leave home without! It's priced at a steal, and will last for-ev-er. Well, practically.

Sexy, Silky Sweatpants

From Maggie Ward. A blend of 95% Silk and 5% Lycra give these pants the perfect drape, sheen, and stretch. They work with flats (ballet, open sandals, flip-flops - you name it,) with an attention-grabbing wedge, or even a date-night pump. It's a great pant that'll give you lots of opportunity to shine!

Available in Black (as shown,) Gunmetal, and Cobalt.

You Raved...We Reacted!

You wiped us out...so we replenished. In fact, we just received our second shipment from Indah, our newest line of loose, lightweight, beachy items at a fabulous price point! (Most pieces are under $100!) The handpainted fabrics and natural dyes give each piece a richness and individuality that you'd never expect to find at that kind of price point. And they won't take up a lot of space in your suitcase, so pack a few of them for your next get-a-way!

Recycled Totes from 44 Knots

Happy Earth Day! How appropriate that we're blogging about these fab new totes we just got in from 44 Knots! They are cut from recycled sails, which makes them environmentally-responsible, sturdy, and water-repellent. Each one is stitched with a whimsical applique, adorned with a vintage scarf, and couldn't be any cuter!

Prices Slashed!

We just had to mark down some oldies (but still goodies) to make room for new arrivals. Come check out the overflowing sale rack! You'll find some Corey Lynn Calter, Ella Moss, Paige, Hudson, and more.

Lara Collins of Enid

Local designer/shop owner, Lara Collins, just dropped off these amazing new necklaces. Created by her talented hands, these leather and suede bibs suspend from an antiqued brass chain and boast a cool modern-hippy vibe. We think they're the perfect statement accessory to throw on with a basic white tank and cutoffs combo. Yes, it's that simple!

Our Best Ever Shoe Selection

And this is just a small sampling of my personal favorites. Sam Edelman, Jeffrey Campbell, Seychelles, Dolce Vita! They've all turned out sandals, wedges, flats, and thongs to complete, or even make the outfit. Detail is key. Embellishment is essential. You won't find anything basic about our shoes. Don't act surprised, c'mon, this is Root!

Summer Clutches

Need a light and bright clutch to tote your out-and-about-necessities this summer? We have proudly stocked the shop with these wood, straw, and raffia creations by Mar y Sol. They've been blowing out the door, but not to worry, another shipment is on its way. (P.S. We have beach totes, too!)

Roberta Freymann

So what if I get excited a lot? Every new addition to the shop is a breath of fresh air! And I am especially fired up about Roberta Freymann's assortment of hand block-printed tunics. They are an ideal weight for the Texas climate, make a chic cover up for the beach or pool, and can be paired with your favorite worn-in jeans just as easily and appropriately as a crisp white pair of trousers.

Ahhh, Rachel!

If you've never had the pleasure of wearing a Rachel Pally creation, please, treat yourself! You deserve it. Her fabric forgives and her shapes flatter every figure. The fits are insanely comfortable, colors are rich, and styling...perfectly versatile. No need to be intimidated by the endless length of her maxi dresses - she has thoughtfully left the hem unfinished. A patient hand and a sharp pair of scissors and you'll be good to go! We must warn, like tattoos and Lay's Potato Chips, you can't have just one.

Oooh, Trina!

A few new pieces from Trina Turk have sure brightened the place up! Her original prints are as always, right on target. I'm loving the bold use of greens in this spring story. It's so fresh! Add a bunch of gold bangles, a big sun hat, and an icy Mojito to complete the look.

A Seasonal Staple

Here are the first of many jean shorts we will be offering this spring and summer. From left to right, styles are by Hudson, Free People, and Joe's. Longer lengths will be arriving soon, so stay tuned...

The Clogs Are In!

These amazing, handmade clogs have just arrived from Sweden. Made of natural grain leather and wood, with just enough of a heel to ensure good posture and shapely gams, these Swedish Hasbeens may just be the coolest shoes you will ever own! They're going to improve with age and wear. So take care of them properly, and they could be the coolest shoes your daughter will ever own, as well!

Corey Lynn Calter Has Arrived

And she is looking as fabulous as ever! The styles available include those pictured above, as well as a strapless yellow silk dress, a couple of high waisted shorts, and a fitted 80's blazer. The bold patterns are meant to mix and match for an edgy, retro-meets-modern, Corey Lynn Calter look.

Ella Moss - Spring '10

The Spring collection from Ella Moss is a perfect representation of the brand and a statement to why she has proven her place in fashion, season after season, year after year. She cleverly incorporates new trends, fabrications, and fashion-forward styling into each and every collection. All the while, maintaining her sought after look and loyal following. She has wowed us, yet again, with a fresh lineup of easy-to-wear dresses and fashion tops to invigorate your wardrobes and welcome the sun. Did you hear that, sun? We're ready for you!